About
I’m Elaine Blais — author, spiritual life coach for midlife women, and creator of The Sourdough Project.
Your Guide to Midlife Reinvention & Self-Leadership for Women
I guide and mentor women through midlife transitions, spiritual awakening, and personal reinvention so they can remember who they are, trust themselves deeply, and lead their lives from inner authority. Every awakened woman becomes the beginning of a new world. Through our remembrance, the Divine Feminine rises to harmonize the whole.
For over twenty years, I’ve lived the very journey I now guide women through: leaving old identities, navigating major life changes, awakening self-trust, and choosing to begin again. My work is rooted in lived experience — not theory — and in the knowing that midlife is not a crisis, but an initiation.
I’ve reinvented myself again and again — leaving a corporate career, earning a degree in my 50s, embracing creativity, traveling in an RV, living on a boat, and creating new chapters that made no sense on paper but made perfect sense in my soul. These experiences inform how I walk with women who are ready for meaningful change.
Through all of it, I discovered one unshakable truth:
Coming home to yourself is why you’re here.
But coming home is only the beginning.
My work is not about fixing or improving women. It is about remembering — and then leading from that remembrance. I guide women to stop outsourcing their authority and begin trusting their inner knowing so they can make aligned choices, set boundaries, and live from soul truth.
I guide women through Sacred Passages — the thresholds of midlife, divorce, empty nest, loss, spiritual awakening, and reinvention — not as problems to solve, but as initiations into self-leadership. These are moments when a woman is invited to stop being shaped by life and begin consciously shaping her life.
Inside the spaces I lead — from The Art of Self-Approval™ to The Sourdough Project, retreats, sacred circles, and private sessions — women experience a quiet revolution. They soften. They rise. They awaken. They trust themselves. They lead themselves from within. And their lives, relationships, and futures begin to reorganize around what is true for them.
I don’t teach women how to become someone else.
I walk with women who are ready to author their own becoming.
I believe the world heals when women remember who they are.
I believe a new world is birthed when women lead themselves from truth.
And I believe your awakening, your sovereignty, and your self-leadership matter more than you know.
If you feel the call to come home to yourself —
and then lead your life from that home —
you’re in the right place.
Welcome to the rise.
"Working with Elaine is an absolute must! She will help you understand yourself and introduce you to ideas you’ve never considered before. I now have a clear imagine of what it looks like to be confident and comfortable with myself and a deeper understanding of the relationship I am creating with myself and best of all a means to get there. Her genius is how openly she sees people as they are and her gift is how skilled she is at guiding and fostering understanding."— Julia
"Elaine is a warm, thought-provoking and encouraging coach. She helps you get to the root of the issues in a gentle and loving way. And she walks her talk. She does the work needed for a coach to be grounded, clear, and deeply present for their clients. She blends a generous heart and excellent training and skills, with wisdom to create profound transformations for her clients. I highly recommend her for anyone looking to grow and overcome any perfectionism, approval, or limiting beliefs that are keeping you from having the life you choose."— Jannette Anderson, Founder of Bodacity.ca
"I was amazed at how repetitive my old thought patterns were. Elaine helped me see what was holding me back that I couldn’t see for myself. I can now acknowledge the patterns and replace thoughts that don’t serve me. I am focused on making small changes that will lead me to the larger picture. This has opened up so many new avenues for me to explore!"— Margaret
"I was feeling stuck after a divorce and losing my daughter. The work we did together made a big difference in my life. I wanted to move to Florida and start a new life with my partner. Something kept me from actually taking steps to make it happen. Elaine helped me snap out of it and I started seeing myself as worthy and deserving of the life I wanted. Now, it’s all happened! We also sold the house up north putting us in a position to have a nice nest egg and that inground pool I wanted (another little dream realized)."— JoAnn
"Working with Elaine helped me create the self-confidence I wanted to put myself "out there" and build my business. Before this program, I was very uneasy about networking and promoting myself and my business. I would do things, but I worried a lot about what other people would think, and how I would look. Basically, I worried about failing. I loved the exercises that focused on beliefs; this is so powerful when taking action from my future self, now. I know I will grow my business from part-time to full-time in the next 12 months, with the confidence to embrace discomfort and say YES to every opportunity that comes my way."— Gina